CCRA Character Designs

I've been freelancing on and off for a clinical research company called CCRA, creating the characters and print advertisements for a unified marketing plan they've started (You might recognize the name from this site: you can find one of the ads I've done for them here). I'm happy now to share with you the four original character designs they had contracted me to create. Each was designed to model a different age group/generation, with a focus on creating versatile characters who could demonstrate different ailments, depending on the ad. Special attention was paid to make sure that they would not be caricatures; they had to be soft, relatable individuals to draw in those people afflicted with the disease each ad would target.