There's something to be said for not treating your work as precious. From time to time projects come up that fight you at every step, and eventually you have to decide if there's merit in continuing down that road, or doubling back all the way to the beginning to find another way. This was one such project.
I had started with a more illustration-focused approach, but after continuous struggle, I realized that it was fighting me for a reason; that what I'd done to that point would be in poor service for what was needed. I knew I had to throw it all out and start from scratch. This turned out to be the right choice, as I'm far more pleased with how this wrapped up and not only had much more fun but learned quite a bit along the way.